Privacy Policy
Introduction
[Practice Name — set in Compliance Settings] ("we," "us," or "our") operates https://berriendental.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and protect information that applies to our Site. It does not govern the collection or use of protected health information (PHI), which is addressed in our HIPAA Notice of Privacy Practices.
Information We Collect
Information You Provide
- Contact form submissions (name, email, phone number, message)
- Appointment request information
- Newsletter or email list sign-ups
Information Collected Automatically
- IP address and browser type
- Pages visited and time spent on the Site
- Referring URLs
- Cookie and tracking pixel data (see our Cookie Notice below)
How We Use Your Information
- To respond to inquiries and appointment requests
- To improve our website and patient experience
- To send marketing communications (where you have consented)
- To comply with legal obligations
Important Notice Regarding Tracking Technologies: We use third-party analytics and advertising tools (such as Google Analytics, Meta Pixel, and similar services) on this Site. Per HHS guidance, these tools may have the capability to transmit certain information to third parties in ways that could implicate HIPAA. We take steps to limit what data is shared and do not intentionally transmit PHI via tracking pixels. If you have concerns, please contact us directly rather than using the website contact form for sensitive health matters.
Disclosure of Your Information
We do not sell your personal information. We may share information with:
- Service Providers: Vendors who assist us in operating our website and conducting our business, subject to confidentiality obligations.
- Legal Requirements: When required by law or to protect our rights.
- Business Transfers: In connection with a merger, acquisition, or sale of assets.
Data Retention
We retain personal information collected through this Site for as long as necessary to fulfill the purposes outlined in this Policy or as required by law.
Your Choices
You may opt out of marketing emails at any time by clicking the unsubscribe link in any email we send. To request access to, correction of, or deletion of personal information we hold, contact us at the address below.
Children's Privacy
Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13.
Changes to This Policy
We may update this Privacy Policy from time to time. The updated policy will be posted on this page with a revised "Last Updated" date.
Contact Us
[Practice Name — set in Compliance Settings]
[Practice Address — set in Compliance Settings]
[Practice Phone — set in Compliance Settings]